Vol. 1 No. 2 (2024): Abstract Book of the 2nd Global Conference on Business, Management and Marketing

ISBN 978-1-914266-68-3

The 2nd Global Conference on Business, Management and Marketing, organized by Proud Pen, was held from 12 - 13 December 2024 in Dubai, United Arab Emirates. This volume charts the range of topics tackled at the conference, mapping the variety of methods and questions participants brought to the table. Readers will find it a resource for tracing central arguments and patterns while situating the contributions within the larger landscape of Business, Management and Marketing research.

Published: 2024-12-17