Vol. 1 No. 1 (2024): Abstract Book of the Global Conference on Business, Management and Marketing
ISBN 978-1-914266-49-2
The Global Conference on Business, Management and Marketing, organized by Proud Pen, was held from 21 - 23 February 2024 in Birmingham, United Kingdom. This volume charts the range of topics tackled at the conference, mapping the variety of methods and questions participants brought to the table. Readers will find it a resource for tracing central arguments and patterns while situating the contributions within the larger landscape of Business, Management and Marketing research.