Proceeding of the Global Conference on Media, Communication, and Film
type: channel
description: The Proceedings of The Global Conference on Media, Communication, and Film (MCFCONF) in the Modern Era include peer-reviewed papers from the Global Conference on Media, Communication, and Film. Conference Proceedings is intended to share knowledge in the field of Media, Communication, and Film. Learn more about the Media, Communication, and Film Conference
language: en
publication name: Proceeding of the Global Conference on Media, Communication, and Film
items: Complexities of Crisis Communication Conundrum: War of Words - South Africa Versus Rwanda
items: Impact Of Netflix Content on Perception of Nigerian Culture Among University of Ilorin Undergraduates
items: From Observation to Impact: Tracing the Evolution and Influence of Documentary Filmmaking
items: Disrupting Gender Stereotypes in Advertising: A Cross-Media Analysis of Progressive Gender Role Portrayals and Their Impact on Consumer Perception
items: From Cultural Translation to Digital Bricolage: ASeven-Language Study of Global Reinterpretationsof Chinese Music on YouTube
items: Audience Reception Towards Cultural Dimensions in Music Festival Websites in Asia
items: Transformation in Film Adaptations:From Text to Visual and Auditory Experience
items: The Global Influence of Hong Kong Cinema as a Tool for Promoting Media Literacy
items: The Impact of Instagram on the Consumption Behavior of Female Students at Sultan Qaboos University
items: Social Media Platform – Lecturers' Personal and Impersonal Facebook Account Access on Students' Perceived Lecturers Self-Disclosure and Student-Lecturer Participation And Communication Satisfaction
items: An Examination of the Impact of Information Utility on PSA Social Media Message Perception
items: Segmenting Social Media Audiences of Radio Stations: Identification, Mood, and Self-Regulation
items: Framing the Other: Stereotypes of Arabs and Muslims in Hollywood Cinema
items: The Role of Social Media in Enhancing Relationship between Public Relations Practitioners and Media
items: Unorthodox Navigating Identity, Tradition, and Transformation in a Changing World
items: The Spread of “New Hanfu Culture”: A Study of Hanfu Academic Dress on Xiaohongshu
items: Journalism in Transition: Insights from Traditional and Online Platforms
items: Media Literacy: Is its importance known?
items: Integrated Marketing Communication COM2014:Case Study on Curriculum Assessment for Quality Education Sustainability
items: The HAI-IO model: A framework for understanding the human-AI communication process
items: Analyzing the News Media Trust at Different Levels and Its Relationship with Civic Engagement
items: A Tale of Iranian Women Athletes: Elite Female Athletes Share Their Perspectives of Barriers and Consequences of Media Coverage
items: Cross-Cultural Catch-Up: Rectifying Missed Opportunities After Study Abroad
items: Health Risk and Crisis Communication on Covid – 19 In Marikina and Pasig: The Case of Two Philippine Cities
items: InspirArte Project: Digital Art within Public Policies for Student Assistance Amidst the COVID-19 Pandemic in Brazil
items: Environmental Portraits of Saudi Women Entrepreneurs: A Digital Ethnography Study
items: Florence and "I Medici" Story: From Fascism to Globalization
items: V-Tuber Wave: Origins, Divergence, and Convergence in Contemporary Media

Complexities of Crisis Communication Conundrum: War of Words - South Africa Versus Rwanda
type: item
description: The conundrum of crisis communication during the reports about the demise of the South African National Defence Force (SANDF) soldiers at the hands of M23 rebels needs academic intervention. As such, this paper expounds on the complexities of crisis management through appropriate crisis communication among the South African and Rwandan governments. The key principle of crisis communication is to provide accurate information to restore calm among the constituencies. Also, this phenomenon needs credible sources to play a cardinal role in briefing all stakeholders about the developments of the crisis without contradictions. In the South Africa-Rwanda case, the government officials failed to restore calm by spreading contradictory messages. These contradictory messages left most people confused. Amid this crisis communication conundrum, the SANDF had already lost 14 soldiers. This study is undertaken through a critical analysis of the messages between South African and Rwandan governments. The exploratory research design is aptly rooted in dissecting the phenomenon. Theoretically, the study is based on the cannons of Situational Crisis Communication Theory (SCCT). Further, the qualitative data were in the form of speeches, tweets, news reports, and press conferences during the exchanges between the two African nations. Reflexive thematic analysis was used to deconstruct the secondary data. The poor management of the crisis was the direct result of improper crisis management. Both Rwandan and South African governments were culpable in the poor management of the crisis. Accordingly, this study recommends that governments should apply the basics of crisis communication to avoid exacerbating the problem.
subject: Articles
  topic: section
subject: Crisis communication
  topic: keywords
subject: South Africa
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subject: Rwanda
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subject: Conundrum
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subject: Words
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creator: Edgar Julius Malatji
rights: Copyright (c) 2025 Proceeding of the Global Conference on Media, Communication, and Film
date: 2025-06-18
publication date: 2025-06-18
starting page: 6
ending page: 6

Impact Of Netflix Content on Perception of Nigerian Culture Among University of Ilorin Undergraduates
type: item
description: This study investigated the impact of Netflix content on the perception of Nigerian culture among University of Ilorin undergraduates. Drawing on existing research exploring Netflix's influence on television, racism, media imperialism, and the culture industry, this study addressed a gap in the literature by examining the specific effects of Netflix content on Nigerian cultural perceptions. The study, conducted through an online questionnaire with 381 University of Ilorin students, employed descriptive and inferential statistics to analyze the data. Results revealed a significant correlation between exposure to Netflix content and a less favorable view of Nigerian culture. This finding suggests that Netflix may not accurately represent the nuances of local cultures. To mitigate the potential negative effects of Netflix on Nigerian cultural perceptions, the study proposes the implementation of media literacy initiatives in educational institutions. These programs aim to equip individuals with the critical skills necessary to assess and understand cultural representations in global media platforms, ultimately fostering a more nuanced and authentic understanding of local cultures.
subject: Articles
  topic: section
subject: Netflix
  topic: keywords
subject: Nigeria culture
  topic: keywords
subject: Cultural perceptions
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subject: Local content creators
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subject: Nollywood
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creator: Oba Abdulkadir LA’ARO
creator: Sanus Afolarin Ibrahim
rights: Copyright (c) 2025 Proceeding of the Global Conference on Media, Communication, and Film
date: 2025-06-18
publication date: 2025-06-18
starting page: 5
ending page: 5

From Observation to Impact: Tracing the Evolution and Influence of Documentary Filmmaking
type: item
description: Documentary filmmaking is widely regarded as the earliest form of cinematic storytelling—born from a desire to document reality. Over the decades, it has transformed from simple factual recordings to powerful instruments of social change and cultural introspection. This paper traces the evolution of documentary forms—expository, observational, participatory, performative, and poetic—and analyzes how each mode reflects shifts in narrative purpose, audience engagement, and ethical stance. Using a quantitative research approach, this study maps the historical development of documentary filmmaking alongside landmark works that significantly influenced public discourse. Central to this investigation is a focused case study of An Inconvenient Truth—a documentary that reshaped global conversations on climate change. The research evaluates its factual rigor, narrative structure, visual strategies, and its broader socio-political, ecological, and behavioral impacts. The paper also offers brief reflections on the future trajectory of documentary media, especially in an era defined by digital saturation and misinformation. This study aims to provoke discussion on how documentary film can continue to serve as both a mirror and a catalyst in shaping public consciousness.
subject: Articles
  topic: section
subject: Documentary filmmaking
  topic: keywords
subject: media evolution
  topic: keywords
subject: expository mode
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subject: climate change
  topic: keywords
subject: public engagement
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subject: An Inconvenient Truth
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subject: impact analysis
  topic: keywords
subject: visual storytelling
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subject: communication studies
  topic: keywords
subject: socio-political change
  topic: keywords
creator: Nirupama Sundar
rights: Copyright (c) 2025 Proceeding of the Global Conference on Media, Communication, and Film
date: 2025-06-18
publication date: 2025-06-18
starting page: 4
ending page: 4

Disrupting Gender Stereotypes in Advertising: A Cross-Media Analysis of Progressive Gender Role Portrayals and Their Impact on Consumer Perception
type: item
description: This study investigates the evolving portrayal of gender roles in advertising across digital and traditional media in Mumbai, India, focusing on how progressive representations disrupt entrenched gender stereotypes. Despite growing calls for gender inclusivity, stereotypical depictions persist in Indian advertising, influencing consumer attitudes and behaviours. Employing a quantitative content analysis of 300 advertisements from diverse media platforms combined with a survey of 500 consumers in Mumbai, this research empirically examines the relationship between gender role portrayals and consumer perception, including brand attitude and purchase intention. Results reveal that advertisements featuring non-traditional, progressive gender roles significantly enhance positive consumer attitudes and increase purchase intentions compared to stereotypical portrayals. These findings underscore the commercial and social value of gender-inclusive advertising strategies in the Indian context. The study contributes to advertising and gender studies literature by providing robust empirical evidence on the impact of media portrayals on consumer behaviour, emphasising the need for marketers to adopt more equitable gender representations. Implications for advertising practice and future research directions on cross-cultural variations in gender role perception are discussed.
subject: Articles
  topic: section
subject: Advertising effectiveness
  topic: keywords
subject: Consumer behaviour
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subject: Gender inclusivity
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subject: Media analysis
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subject: Purchase intention
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creator: Rashmi Raja
creator: Dr. Rommani Sen Shitak
rights: Copyright (c) 2025 Proceeding of the Global Conference on Media, Communication, and Film
date: 2025-06-18
publication date: 2025-06-18
starting page: 3
ending page: 3

From Cultural Translation to Digital Bricolage: ASeven-Language Study of Global Reinterpretationsof Chinese Music on YouTube
type: item
description: This study investigates how global audiences reinterpret Chinese music through cultural translation and creative adaptation in digital spaces. Using a text analysis by Python and KH Coder, it analyzes multilingual YouTube comments on 23 popular Chinese music videos,covering traditional, opera, and patriotic genres. Findings reveal that audiences rely on nonlinguistic elements —melody, instruments, and visual symbolism—to bridge cultural gaps,with emotional resonance and hybrid compositions facilitating interpretation, while linguisticbarriers spur creative misreadings.The study proposes a model of cultural bricolage with three key forms. First, interpretive bricolage involves reimagining traditional symbols in modern digital contexts, such as memes or gaming culture. Second, narrative bricolage repurposes patriotic songs to express political dissent, reflecting tensions between global platforms and national narratives. Third, political bricolage blends local meanings with global themes, framing music through universal or historical perspectives.Three contextual factors shape these practices. Cultural capital, such as prior exposure to Chinese media, influences interpretation. Algorithmic recommendations amplify certain musical features, steering trends. Meanwhile, influencers play a key role in legitimizing specific interpretations. The study highlights how digital spaces enable audiences to creatively reshape cultural meanings beyond their original context.
subject: Articles
  topic: section
subject: algorithmic mediation
  topic: keywords
subject: cross-cultural communication
  topic: keywords
subject: cultural bricolage
  topic: keywords
subject: digital platforms
  topic: keywords
subject: music reception
  topic: keywords
creator: Weihang Sun
rights: Copyright (c) 2025 Proceeding of the Global Conference on Media, Communication, and Film
date: 2025-06-18
publication date: 2025-06-18
starting page: 2
ending page: 2

Audience Reception Towards Cultural Dimensions in Music Festival Websites in Asia
type: item
description: The purpose of this study is to determine audience reception based on their reception of cultural dimensions that appear in messages on the websites of Fuji Rock Festival (FRF, Japan), Sunburn Festival (SBF, India), Beijing Music Festival (BMF, China), and We The Fest (WTF, Indonesia). The cultural dimensions used are Individualism (IN)/Collectivism (COL), Masculinity (MAS)/Femininity (FEM), High/Low Power Distance (HPD/LPD), High/Low Uncertainty Avoidance (HUA/LUA) Indulgence (IND/Restraint (RES), High/Low Context (HCX/LCX), High/Low Contact (HCT/LCT), and Long/Short Time Orientation (LTO/STO). This study used a pre-experimental design. The experimental group consisted of foreign and native Indonesian students studying at the University of Atma Jaya Yogyakarta, Indonesia, from 11 countries. The tests used were the Friedman Test, the Kruskal-Wallis Test, and the Pearson Correlation Test. There was a difference in audience reception on the BMF website on the HPD and STO dimensions, while on the WRF website, it was only different on the HCT dimension. On the FRF website, there was no difference in audience reception on the LCT, STO, and RES dimensions, while on the SBF website, there was no difference for IND, MAS, HPD, LCX, LCT, and RES. Audience reception is not correlated with the audience’s country of origin; it only occurs on the SBF website. However, the FRF website is still influenced by the country of origin of the audience in the FEM dimension and the WTF website in the HCT dimension. Specifically, the BMF website correlates with the audience’s country of origin in the LUA, LCX, and RES dimensions.
subject: Articles
  topic: section
subject: audience reception
  topic: keywords
subject: cultural dimensions
  topic: keywords
subject: website
  topic: keywords
subject: music festival
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creator: F. Anita Herawati
creator: Pawito
creator: Prahastiwi Utari
creator: Drajat Tri Kartono
rights: Copyright (c) 2025 Proceeding of the Global Conference on Media, Communication, and Film
date: 2025-06-18
publication date: 2025-06-18
starting page: 1
ending page: 1

Transformation in Film Adaptations:From Text to Visual and Auditory Experience
type: item
description: This paper explores the transformation of textual narratives into sensory experiences in film adaptations, focusing on the interplay between visual and auditory elements. Cinema, as a multi-sensory medium, goes beyond translating literary texts into visual form by reshaping the emotional and sensory impact of the narrative through sound and imagery. The process of adaptation becomes not just a translation, but a sensory reimagining that engages audiences both intellectually and viscerally. Films like Birdman (2014), Cloud Atlas (2012), and Wuthering Heights (2011) demonstrate how sound design and visual aesthetics combine to deepen emotional resonance and enhance the narrative experience. Theoretical frameworks of sensory aesthetics and media remediation support this analysis. Laura Marks (2000) suggests that cinema engages viewers on an embodied level, with films "touching" the audience through sensory experiences beyond sight. Additionally, Bolter and Grusin’s theory of remediation (1999) highlights how new media, like film, reshape older texts, enhancing their emotional and sensory impact. In these adaptations, visual and auditory elements are not simply representations of the original text, but active agents in transforming the narrative into a more immersive, sensory experience. This paper argues that the adaptation from text to film is a process of reimagining, where sensory elements work together to engage audiences in a deeper, more embodied way. By analyzing film and the novel, demonstrates how film adaptations recontextualize literary works, offering richer sensory experiences that extend beyond the intellectual engagement of the original text.
subject: Articles
  topic: section
subject: Auditory Design
  topic: keywords
subject: Film Adaptation
  topic: keywords
subject: Literary Transformation
  topic: keywords
subject: Sensory Experience
  topic: keywords
subject: Visual Aesthetics
  topic: keywords
creator: Zhou Yulin
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-17
publication date: 2024-12-17
starting page: 13
ending page: 13

The Global Influence of Hong Kong Cinema as a Tool for Promoting Media Literacy
type: item
description: This presentation examines the contribution of Hong Kong cinema to the development of critical media literacy, leveraging its role as a cultural phenomenon that bridges local and global elements. The cinematic landscape of Hong Kong, with iconic films and directors such as Bruce Lee, Jackie Chan, and Wong Kar Wai, provides a unique opportunity to foster media literacy by exploring its global influence and cultural identity. 1. Purpose of the Presentation: This presentation aims to highlight how the Hong Kong film industry shapes public perceptions of identity, cultural heritage, and intercultural communication. Furthermore, it explores how this case study can be used to enhance critical thinking and media literacy in young people, particularly regarding issues of gender, race, and migration. 2. Objectives: • Analyze the interplay of local and global influences in Hong Kong cinema and how it promotes critical media literacy. • Present teaching methodologies that use the study of cinema to promote media literacy. • Provide examples of films and artistic techniques that address identity, gender, and racial dynamics, fostering students’ understanding of cultural interactions. 3. Topics Covered: • Global Influence of Hong Kong Cinema: The role of iconic figures like Bruce Lee and their films in shaping cultural perceptions. • Storytelling Techniques and Representations: Analysis of Wong Kar Wai’s films, which integrate issues of identity and cultural diversity, enhancing viewers' critical awareness. • Workshop Application: A case study where students analyze film excerpts to understand the dynamics of advertising and globalization in the film industry. 4. Presentation Method: • Interactive presentation with film clip analysis. • Small group discussions where participants are encouraged to apply critical thinking and share observations. • Q&A session for the exchange of ideas and experiences among participants. 5. Conclusion: The presentation concludes that analyzing Hong…
subject: Articles
  topic: section
subject: Hong Kong cinema
  topic: keywords
subject: Media literacy
  topic: keywords
subject: Cultural identity
  topic: keywords
subject: Critical thinking Global influence
  topic: keywords
subject: Intercultural communication
  topic: keywords
subject: Bruce Lee
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subject: Wong Kar Wai
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subject: Gender and race representation
  topic: keywords
subject: Film analysis
  topic: keywords
subject: Cultural heritage
  topic: keywords
subject: Storytelling techniques
  topic: keywords
subject: Globalization Youth education
  topic: keywords
creator: Μarios Demosthenous
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-17
publication date: 2024-12-17
starting page: 11
ending page: 12

The Impact of Instagram on the Consumption Behavior of Female Students at Sultan Qaboos University
type: item
description: With the advent of Internet, and it atracts of global scene. Social networks such as Facebook, Twitter, Instagram and Linkedin appeared and it made a quantum leap in the field of communication. Instagram is one of the interactive networks that includes a large number of users from all over the world, and due to the services provided by instegram, it opened the horizons for merchants by presenting and marketing their goods through the network, and they use various persuasive methods to urge target individuals to buy goods and services, which change the consumer behavior of society as a whole. This study aimed to identify the impact of social network (Instagram) in influencing consumer behavior among female students in Sultan Qaboos University . Also , it aimed to identify their attitudes towards advertisements on Instagram, and to know the reasons for preferring electronic shopping through the platform instead of traditional shopping, as well as identifying the significance of the differences in the role of Instagram in influencing the consumer behavior of female students due to the variables of age, academic specialization, family income, number of its members, social status and type of housing. The research was based on the media survey method, and the research community consisted of female students from Sultan Qaboos University (College of Economics - College of Science) with a number of 2741 students. The research was applied to a random sample of university students ranging in age from 19-24 years. The questionnaire was used as a tool to collect the information.
subject: Articles
  topic: section
subject: advertising
  topic: keywords
subject: consumer behavior
  topic: keywords
subject: consumer
  topic: keywords
creator: Aaisha Alkaabi
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-17
publication date: 2024-12-17
starting page: 10
ending page: 10

Social Media Platform – Lecturers' Personal and Impersonal Facebook Account Access on Students' Perceived Lecturers Self-Disclosure and Student-Lecturer Participation And Communication Satisfaction
type: item
description: Facebook, a renowned social media platform, is an appropriate medium for establishing connections between students and lecturers. It is reasonable to anticipate that academics will increase their utilisation of Facebook due to its advantageous attributes. Past research indicated that the use of Facebook in instruction was beneficial. The role of lecturers' self-disclosure in student participation and learning is significant in Facebook use in instruction. The lecturers can disclose their personal or impersonal information on their Facebook accounts. The impact of lecturers' personal and impersonal Facebook account access on student-lecturer participation and communication satisfaction needs thorough examination, although substantial studies have examined how lecturers use Facebook in instruction. The objectives of this study are to examine the level of student-lecturer participation and communication satisfaction in personal and impersonal lecturers' Facebook accounts, as well as the level of students' perceived intensity of lecturers' self-disclosure. In addition, this investigation establishes the distinction between the pre-test and post-test of Students' Perceived Intensity of Lecturers' Self-Disclosure (SPLSD) and the pre-test and post-test of Student-lecturer Participation and Communication Satisfaction (SPCS) in personal and impersonal lecturers' Facebook accounts. In addition, this investigation investigated the hypotheses regarding variations in the perceived intensity of self-disclosure among students and student-lecturer participation and communication satisfaction, as assessed by feedback from lecturers' personal and impersonal Facebook accounts. This study employed a quasi-experimental research design and involved one hundred twenty students. There were two groups to which the participants were assigned. Using the personal Facebook accounts of their lecturers, a group of 60 students developed a connection with their lecturers, and the remaining 60 stude…
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Facebook
  topic: keywords
subject: Communication
  topic: keywords
subject: Student-Lecturer Participation
  topic: keywords
creator: Prof. Dr. Padma Pillai
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 8
ending page: 9

An Examination of the Impact of Information Utility on PSA Social Media Message Perception
type: item
description: Social media messaging is rife with credibility concerns, misinformation, and a crowded online space. How can communicators effectively create messages for public good to lead to behavior changes within the groups using such platforms for news and information? Studies have examined successful campaigns to see which message characteristics make for effective public service announcements (PSA) (e.g. Noar, Palmgreen, Zimmerman, Lustria, & Lu, 2010). Within these, a variety of characteristics have been found to affect the processing of PSAs (e.g. sensation value, individual differences, base-rates vs. exemplars, utility, etc.). This study examines the extent to which information utility can influence perceptions and behavior intentions via social media. Information utility will also be examined as a possible moderator in the relationships between the requested behavior change and the participants intention to change their behavior. This is done by looking at anxiety/stress amongst young adult populations in two countries (the United States and Dubai, UAE). Young adults in both countries are using social media between 2-3 hours per day on average. These populations also report significant amounts of anxiety and stress in their daily lives. One little known side effect of stress is hair loss. This study creates messages high and low on information utility within PSAs to determine whether a novel side effect presented on social media will lead to behavior intentions to engage in activities to reduce stress.
subject: Articles
  topic: section
subject: behavior change
  topic: keywords
subject: elaboration likelihood model
  topic: keywords
subject: experiment
  topic: keywords
subject: perceived relevance
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subject: stress
  topic: keywords
creator: Tracy Worrell
creator: Roula Kerbage
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 7
ending page: 7

Segmenting Social Media Audiences of Radio Stations: Identification, Mood, and Self-Regulation
type: item
description: In contemporary research, there are studies that investigate the social media presence of radio stations; however, to the best of our knowledge no study has examined the homogeneity of their audiences. The purpose of the present study was to examine the profile of individuals who follow radio stations on social media. A questionnaire assessing key concepts related to social media usage, including mood, self-regulation, and identification with the preferred social media of radio station was developed along with several demographic characteristics. In the study participated 494 individuals who follow radio stations on social media. Latent Profile Analysis identified three distinct user profiles: (1) "Dedicated Fans" (11,2%), characterized by strong emotional and cognitive identification with the radio stations’ social media, high levels of negative mood during browsing, and low self-regulation; (2) "Occasional Engagers" (27,2%), who exhibited these traits to a moderate extent; and (3) "Distant Observers" (61,6%), who showed minimal connection with social media and demonstrated high levels of self-regulation. Further analysis revealed that "Dedicated Fans", compared to the other two groups, had the lowest levels of educational attainment, predominantly followed sports radio stations, and engaged most frequently with their preferred radio stations' social media. These findings contribute significantly to the existing literature. Future research could benefit from conducting similar analyses on the social media platforms of companies promoting products, thereby facilitating a comparative exploration of the concepts of identification, mood, and self-regulation.
subject: Articles
  topic: section
subject: Identification
  topic: keywords
subject: Latent profile analysis
  topic: keywords
subject: Mood
  topic: keywords
subject: Self-regulation
  topic: keywords
subject: social media use
  topic: keywords
creator: Dr. Zacharenia-Maria Pilitsidou
creator: Dr. Nikolaos Tsigilis
creator: Achilleas Piliousis
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 6
ending page: 6

Framing the Other: Stereotypes of Arabs and Muslims in Hollywood Cinema
type: item
description: Cinema has historically functioned as a powerful medium of communication and artistic expression, significantly influencing societal perceptions and interactions. Despite its potential for fostering understanding, Arab and Muslim communities have frequently been subject to negative stereotyping within this medium. This study examines the origins of these stereotypes in Hollywood, which are often rooted in a complex interplay of historical narratives, including the conflict between Islam and Christianity, medieval propaganda during the Crusades, literary works such as "One Thousand and One Nights," and the broader framework of Orientalism. These influences have culminated in a dichotomous representation of Arabs, characterized by themes of romance, violence, and treachery, among others. This research also explores how such portrayals have perpetuated myths about Islam, often depicting it as a vengeful force against Christianity and reducing figures like Muhammad to simplistic and derogatory representations. Drawing on Edward Said's critique of Orientalism, this study aims to delineate the specific characteristics of stereotypical Arab representations in Hollywood films and to assess their implications for public perception in the United States and beyond.
subject: Articles
  topic: section
subject: Cinema
  topic: keywords
subject: Arab
  topic: keywords
subject: Muslim
  topic: keywords
subject: Orientalism
  topic: keywords
subject: Hollywood
  topic: keywords
subject: stereotype
  topic: keywords
creator: Omar Alsaif
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 5
ending page: 5

The Role of Social Media in Enhancing Relationship between Public Relations Practitioners and Media
type: item
description: The role of social media as a communication method between public relations (PR) practitioners and media representatives in the Klang Valley has become increasingly significant in recent years. This study examines how Computer-Mediated Communication (CMC) and social media have not just influenced, but transformed the interaction between these two professions. Through social media platforms, PR practitioners now have instant, real-time access to media personnel, making disseminating information faster and more efficient. This shift from traditional communication channels to digital platforms has facilitated the rapid sharing of press releases, event invitations, and news updates and created opportunities for more informal interactions. Qualitative in-depth interviews were conducted with six respondents from the Klang Valley, focusing on the impact of social media on the relationship between PR practitioners and media representatives. Two key questions guided these interviews, helping to uncover the depth of change brought about by social media in their professional interactions. The findings revealed that social media has streamlined communication processes, allowing PR practitioners to build and maintain relationships with media personnel more effectively. Moreover, it has provided both parties a platform for more consistent engagement, enabling quicker responses to media inquiries and facilitating collaboration on stories and campaigns. The study further emphasizes the potential of social media to enhance the synergy between PR and media, fostering mutual benefits. It enables media representatives to stay updated on news and trends while allowing PR professionals to gain valuable feedback from journalists. Ultimately, the study highlights how social media is not just a tool for information dissemination but also a powerful instrument for relationship building and professional networking in the digital age.
subject: Articles
  topic: section
subject: public relations professionals
  topic: keywords
subject: media representatives
  topic: keywords
subject: social media
  topic: keywords
subject: computer-mediated communication
  topic: keywords
subject: media tool
  topic: keywords
creator: Yesuselvi Manickam
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 4
ending page: 4

Unorthodox Navigating Identity, Tradition, and Transformation in a Changing World
type: item
description: Unorthodox, the 2020 Netflix drama miniseries, tells the compelling story of Esther "Esty" Shapiro, a young woman from an ultra-Orthodox Jewish community in Williamsburg, Brooklyn, who seeks to escape the rigid confines of her upbringing in pursuit of artistic freedom and personal fulfillment in Berlin. While centered on Esty’s personal struggle, Unorthodox also serves as a critical exploration of cultural identity, identity politics, and cultural transformation, reflecting broader societal conflicts. The series engages with feminist perspectives on women in cinema, presenting a nuanced portrayal of female agency within a traditionally patriarchal society. It examines the tension between preserving tradition ("Change Nothing") and embracing transformation ("Change Everything"), situating Esty’s journey within larger debates in film about cultural identity, gender, and social issues. Through its representation of formal and informal gatekeepers who uphold social control and latent power structures, Unorthodox delves into the politics of identity and belonging. It offers a poignant critique of the intersection between tradition, modernity, and personal freedom, while also shedding light on the feminist struggle for self-expression and autonomy in cinema. By addressing issues of identity, gender, and cultural transformation, Unorthodox contributes to ongoing discussions in film and media about the role of cinema in shaping social issues and representing diverse perspectives.
subject: Articles
  topic: section
subject: media and communication
  topic: keywords
subject: cultural identity
  topic: keywords
subject: feminist cinema
  topic: keywords
subject: tradition vs. modernity
  topic: keywords
subject: social issues in film and TV series
  topic: keywords
creator: Dr. Mira Moshe
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 3
ending page: 3

The Spread of “New Hanfu Culture”: A Study of Hanfu Academic Dress on Xiaohongshu
type: item
description: In the era of traditional Chinese cultural revival, Hanfu culture, which has gained popularity on social media, is increasingly sought after by Chinese youth. This paper examines the intricate and complementary relationship between the rise of Hanfu Academic Dress—a new type of attire that combines Western academic dress with Chinese Hanfu culture—and the patriotic fashion tastes of Chinese youth. Utilizing textual analysis and supplemented by semi-structured interviews, this study explores the performance and deep cultural connotations of Hanfu Academic Dress as a New Hanfu Cultural (NHC) phenomenon within a new communication context, based on the Chinese lifestyle social media platform Xiaohongshu. By integrating the theory of the triple path of ‘Maintaining Circle, Breaking Circle, Expanding Circle’ within the new era’s communication context, this paper not only explains the communication dynamics of NHC in contemporary society but also offers new perspectives on the development of popular and youth culture within the context of localization. As a process of ‘Breaking Circle’ from niche culture to mainstream culture, NHC exemplifies the strong adaptability and vitality of traditional cultural symbols, reflects the increasing cultural centripetal force and cohesion of contemporary society, and provides insights for promoting the sustainable development of traditional culture in the years to come.
subject: Articles
  topic: section
subject: New Hanfu Culture
  topic: keywords
subject: Academic Dress
  topic: keywords
subject: Xiaohongshu
  topic: keywords
subject: Breaking Circle
  topic: keywords
creator: Gao Jingtong
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 2
ending page: 2

Journalism in Transition: Insights from Traditional and Online Platforms
type: item
description: In an era where independent journalism is thriving on social media and transforming the journalism landscape, it is crucial to understand and identify the culture of online journalism and its distinctions from traditional journalism. This study examines journalists' perceptions of the values expressed in their online activities compared to traditional news values. Through in-depth interviews with leading journalists active on both traditional and online platforms in Israel, we explored their views on the culture of journalism across these mediums. The findings reveal that online platforms place a strong emphasis on autonomy, empowering journalists to adopt new values such as public service and immediacy. Additionally, traditional journalistic ethics and objectivity have been supplanted by online journalists' focus on promoting personal opinions, ideologies, and agendas.
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: Online journalism
  topic: keywords
subject: Traditional journalism
  topic: keywords
subject: Journalistic values
  topic: keywords
creator: Dr. Tal Laor
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-12-12
publication date: 2024-12-12
starting page: 1
ending page: 1

Media Literacy: Is its importance known?
type: item
description: It is a pity that the reigning problem of lack of ethical professionalism on Media has brought the public to an extent of having a craving to the knowledge of Media. It is high time that the public and especially the children should greatly be provided with knowledge in order to determine well, as to which medium program, news and alike is effective for them to choose, due to the rapidness of misinformation, fake and unethical information existence in the Media. Even though, this has been taken into consideration by some, still others are not well aware of the impact that it can bring. Currently, with the higher technology of Artificial Intelligence/ AI, more of related concerns of malformation and disinformation have been appearing in the world of Information and Communication. For example; on the area of election campaigns. This fact, has caused problems of eroding trust in information, especially to most social media platforms, thus weakening the Media Industry. This article has established the theoretical foundations of international communication organizations concepts, in relation to a qualitative-descriptive analysis method from journals, research papers and articles to clarify on what it means by finding measures to overcome the problem, through Media Literacy; through observing facts from different nations and how they have been thriving to create awareness of its importance, despite the challenges and the slow pace of its accomplishments. However, it is heartwarming to notice that the efforts are being generated further in different ways through different countries, as findings indicates that although Media Literacy has not been a priority from few years backwards; as the problem of disinformation continues to be widespread, especially with the introduction of AI, a number of countries are opting to Media Literacy.
subject: Articles
  topic: section
subject: Media Literacy
  topic: keywords
subject: Media Literacy week
  topic: keywords
subject: the public and children
  topic: keywords
subject: misinformation and Disinformation
  topic: keywords
creator: Mboza Lwandiko
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-21
publication date: 2024-02-21
starting page: 11
ending page: 11

Integrated Marketing Communication COM2014:Case Study on Curriculum Assessment for Quality Education Sustainability
type: item
description: This paper explores a course taught by School of Arts at Sunway University Malaysia, for second year Bachelor of Communication and Bachelor of Advertising and Branding students. The course focuses on planning and executing marketing campaign using various communication channels like the social media. The assessments given are course work based and no final examination as it is believed that courseworks are able to measure a greater range of abilities than exam (Kniveton, 1996). Besides, coursework marks are a better predictor of long term learning of course than exams (Gibbs & Simpson, 2004). This is due to the experience they gained from conducting the coursework will enable students to practice the knowledge in their work-life. This paper is case study research done by the instructor herself, after teaching this course for several years, and changed the assessment to suits the up-to-date market demand. A collaboration for the course was signed in a Memorandum of Understanding to give students opportunity of full experience in running actual campaigns with the university’s industry partner, Sunway Malls because collaboration will be an essential skill for students this era (Redecker et al., 2011). Assessments were improvised as literature shows that as a teacher, the lecturer can alter those approaches in her curriculum mix when evidences says they are not working (Pearson, 2003). Researcher used systematic literature review to reveal the investigation, followed by action research approach, through observation and interviews data collection. The results showed several constructs like communication, collaboration, and coordination importance for the sustainability of education, including the course COM2014.
subject: Articles
  topic: section
subject: marketing
  topic: keywords
subject: communication
  topic: keywords
subject: curriculum
  topic: keywords
subject: assessment
  topic: keywords
subject: sustainability
  topic: keywords
creator: Norizzati Azudin
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-21
publication date: 2024-02-21
starting page: 10
ending page: 10

The HAI-IO model: A framework for understanding the human-AI communication process
type: item
description: This position paper proposes the human-AI interaction outcomes (HAI-IO) model, a comprehensive framework designed to explore and understand the complex communication process between humans and artificial intelligence (AI) systems. The model incorporates five key concepts: human factors, AI systems, interaction, outcomes, and feedback. Human factors represent the characteristics, expectations, and goals shaping human engagement with AI systems. AI systems encapsulate the technical capabilities and limitations of the technologies facilitating interaction. Interaction characterizes the exchange of inputs and outputs between humans and AI. Outcomes are evaluated based on perceived rewards and costs, including user satisfaction, task performance, and ethical impact. The HAI-IO model offers a holistic perspective on human-AI interaction by capturing the reciprocal and evolving nature of human-AI communication. The HAI-IO model offers a conceptual groundwork for theoretical exploration, practical application, and pedagogical initiatives, paving the way for a more nuanced understanding of human-AI communication in the rapidly evolving technological landscape.
subject: Articles
  topic: section
subject: HAI-IO
  topic: keywords
subject: AI
  topic: keywords
subject: human-AI communication
  topic: keywords
subject: human-machine communication
  topic: keywords
subject: social exchange
  topic: keywords
subject: dialogue systems
  topic: keywords
creator: Rae Francis C. Quilantang
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-21
publication date: 2024-02-21
starting page: 9
ending page: 9

Analyzing the News Media Trust at Different Levels and Its Relationship with Civic Engagement
type: item
description: "People want trusted news," Faulconbirdge said. Trust has long been deemed a critical element that influences audiences' relationship with the news media. Particularly after the percentage of online users is rapidly expanding around the world during the COVID-19 outbreak and its continuous existence. The new technologies and social media have the power to polarize, manipulate, and entrench public opinion and response. Where trust has eroded, conspiracy theories flourish, the media's authority has waned, and emotions have taken precedence over facts. With high-choice media ecosystems in today's world, news media trust and its relationship with civic engagement have taken on new significance. The most recent study investigated news media trust in developed countries. The novelty of this research is recognizing and highlighting the news media trust at different levels of analysis in the Egyptian context and understanding the rationale for that trust (why). This study holds a new perspective in presenting a developed conceptual model that integrates new media trust at different levels of analysis a proposed framework (2020) and adopts a four-factor model (2019) into one model. A developed model has tested the news media trust in general Therefore, this study provides a focused review of four objectives (a) illustrate the influence of the moderating variables on the relationship between trust propensity and news media trust at different levels of analysis, (b) the two approaches to the relationship that the audiences' trust propensity takes: the relationship between the propensity to trust and the news media trust at different levels of analysis, as well as the propensity to trust relationship with the civic engagement, (c) testing the correlations between the news media trust at different levels of analysis, (d), demonstrate the relationship between the news media trust at different levels of analysis and the civic engagement. This study adopts the subjective quality as…
subject: Articles
  topic: section
subject: COVID-19
  topic: keywords
subject: Online Users
  topic: keywords
subject: Conspiracy Theories
  topic: keywords
subject: Civic Engagement High-Choice Media Ecosystems
  topic: keywords
subject: Conceptual Model Mixed-Method Approach
  topic: keywords
subject: Trust Propensity
  topic: keywords
subject: Western News
  topic: keywords
subject: National News
  topic: keywords
subject: Media Freedom
  topic: keywords
subject: Credible News
  topic: keywords
subject: Organizations Awareness
  topic: keywords
subject: NEW
  topic: keywords
creator: Dina Ali
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 8
ending page: 8

A Tale of Iranian Women Athletes: Elite Female Athletes Share Their Perspectives of Barriers and Consequences of Media Coverage
type: item
description: Although historically female athletes have received minimal recognition in the male-dominated world of sports, many women have expanded their abilities in diverse sports. Also, pioneer females have paved the way for other women in their field who have succeeded in capturing perceptions of women's physical fitness to change. However, these achievements could not have impacted the media coverage of professional women's sports in Iran and it is still not appropriate. Therefore, this study utilizes content analysis to clarify the experiences of Iranian athletic females regarding poor media coverage and its influences on different aspects of female sports. Using this strategy, the researchers can systematically extract subscription funds from a large amount of data and theorize their field of research based on it. The main purpose of this strategy is to explain a phenomenon by identifying the key elements of that phenomenon and then classifying the relationships of these elements within the context and process of that phenomenon. In selecting the statistical sample for semi-structured (open) interviews, we tried to use women sports elites in three groups (elite athletes, coaches, and Vice Presidents of the Federation) with more than 10 years of experience including 22 participants. To sample the interviews, the purposive sampling method and snowball sampling technique were used. The steps proposed by Graneheim & Lundman (2004) were utilized for the data analysis process. Interviews were recorded, and transcribed and the transcribed files were reread to gain a general and accurate understanding. All interview information was considered as a unit of analysis. An extended body of this study has demonstrated that women’s sport continues to be greatly underrepresented in the media due to cultural barriers, socialization, poor sports marketing, and lack of strategy for producing a program in mass media for women's sports. Consequently, these factors intensify the cultural fost…
subject: Articles
  topic: section
subject: barriers
  topic: keywords
subject: gender
  topic: keywords
subject: Iran
  topic: keywords
subject: media coverage
  topic: keywords
subject: women’s sports
  topic: keywords
creator: Mehrdad Ahmadi
creator: Yasamin Molana
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 7
ending page: 7

Cross-Cultural Catch-Up: Rectifying Missed Opportunities After Study Abroad
type: item
description: Studying abroad (SA) presents a unique opportunity for students to develop their interpersonal, linguistic, and intercultural communication (IC) skills. However, IC skills are often overlooked during and after the SA experience and often only linguistic skills are accounted for (Allen, 2023). As a result, this study investigates the IC experiences of Japanese students post-one-year SA and explores their responses to a reflective survey and an analysis of their post-SA IC development through experiential activities, including situational judgement tests and linguistic landscape projects. Findings reveal that many students did not engage in explicit IC activities during their SA period, prompting enrolment in post-SA IC courses to deepen their understanding and integration of SA experiences. Moreover, students value reflective exercises in formal IC classes post-SA, often linking their sojourn experiences to the course content and assessments. This study underscores the necessity of integrating explicit IC education into SA programs and highlights the use of post-SA activities to address missed opportunities. The study also advocates for such experiential learning activities to provide students with theoretical knowledge and practical first-hand experiences. By shedding light on these dynamics, our research enhances intercultural learning experiences and outcomes for SA participants.
subject: Articles
  topic: section
subject: Study abroad
  topic: keywords
subject: intercultural development
  topic: keywords
subject: intercultural education
  topic: keywords
subject: experiential learning
  topic: keywords
subject: student experiences
  topic: keywords
creator: Todd Allen
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 6
ending page: 6

Health Risk and Crisis Communication on Covid – 19 In Marikina and Pasig: The Case of Two Philippine Cities
type: item
description: The COVID – 19 Pandemic is the greatest health crisis of our time challenging the dynamism of governments around the globe on rapid response as the key in addressing such health crisis. In the Philippines, it was a test of leadership, especially to local governments, to ensure public health and safety while ensuring the continuous provision of social services among its constituents. Health communication as an instrument of risk and crisis management has proven to be the most crucial aspect of governance in this time of global crisis. Thus, this study aims to shed light on the good practices and lessons learned from the local executives’ efforts which will serve as benchmark for communication strategy and framework in the formulation of health crisis communication plan of local governments. A qualitative study, data on best practices of two Philippines cities – Marikina and Pasig – were drawn from key informant interviews with public information and/or crisis managers and 20 other informants/residents of said cities. Data collected comprised of current health risk and crisis communication practices and strategies, perception of informants and recommendations for LGU implementation. In conclusion, the study showed that local chief executives (LCEs) during COVID-19 relied on all forms of communication channels, specifically social and traditional media. Likewise, informants noted the exemplary efforts of local chiefs and opportunities for improvement on public information dissemination. With the recommended framework for crisis communication, LCEs will be guided in the context of responding to the current crisis as well as in future emerging health crisis.
subject: Articles
  topic: section
subject: COVID-19
  topic: keywords
subject: Pandemic
  topic: keywords
subject: health communication
  topic: keywords
subject: local government
  topic: keywords
subject: Philippines
  topic: keywords
creator: Ma. Pamela Grace C. Muhi
creator: Rosa Bella M. Quindoza
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 5
ending page: 5

InspirArte Project: Digital Art within Public Policies for Student Assistance Amidst the COVID-19 Pandemic in Brazil
type: item
description: This study examines the InspirArte Project, promoted by the Federal Institute of Goiás (IFG) in Brazil during the latter part of 2020. Launched in response to the economic, social, and psychological challenges brought about by the COVID-19 pandemic, the project aimed to provide monthly financial assistance to low-income students by funding virtual artistic endeavors. The research delves into the implementation and progression of InspirArte within the Brazilian context, utilizing document analysis, IFG-published statistical data, and audiovisual content released post-execution on the IFG Comunidade YouTube channel. Employing a qualitative approach, data was gathered from diverse sources and subjected to content analysis. Results underscore the markedly positive impact of InspirArte on the lives of young Brazilian students, offering financial support and a platform to showcase their artistic abilities. The project not only helped students navigate challenging economic circumstances but also contributed significantly to their personal and professional growth. Artworks created during the initiative were subsequently featured at the XV Art Festival of Goiás and continue to be showcased in events organized by IFG. This research sheds light on the potential of virtual artistic productions to assist low-income students during crises, emphasizing the significance of creative initiatives for personal and societal advancement. The findings contribute valuable insights to the literature on art-based interventions for vulnerable populations, offering guidance for future endeavors aimed at supporting students and fostering cultural diversity in Brazil and beyond.
subject: Articles
  topic: section
subject: education
  topic: keywords
subject: innovation
  topic: keywords
subject: technology
  topic: keywords
subject: public policies
  topic: keywords
subject: COVID-19 pandemic
  topic: keywords
creator: Juan Filipe Stacul
creator: Paulo Henrique de Oliveira
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 4
ending page: 4

Environmental Portraits of Saudi Women Entrepreneurs: A Digital Ethnography Study
type: item
description: The study investigates Saudi women’s experiences as social media entrepreneurs, within the context of the Saudi national reform plan, Saudi Vision 2030 (SV2030), which defines women as labour assets and aims to “empower” them in the workforce, by analysing how they navigate the external and internal structural opportunities and constraints during the implementation of SV2030. Research about the visual representation of Saudi women at work is very limited mostly due to socio-cultural factors that preclude it. This study seeks to address this by documenting Saudi women entrepreneurs' visual representation and by determining whether it hinders or enhances their entrepreneurial activity and, by extension, their socio-economic and political standing in Saudi society. The research develops an innovative integrated theoretical framework which explains the digital visual labour of Saudi women social media entrepreneurship. In terms of methodology, this is a qualitative case study using a mix of research techniques for triangulation purposes: digital visual ethnography with online participant observation (24 Instagram accounts), including semi-structured interviews of those same research participants with the scroll-back method online, and offline via photo-elicitation with nine research participants at their workplace, as well as eight expert online interviews. The resulting three data sets were analysed thematically using deductive, inductive, and co-analysis methods.
subject: Articles
  topic: section
subject: digital visual ethnography
  topic: keywords
subject: women entrepreneurs
  topic: keywords
subject: social media
  topic: keywords
creator: Abeer Bajandouh
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 3
ending page: 3

Florence and "I Medici" Story: From Fascism to Globalization
type: item
description: The TV series about the Medici aired for three seasons (2016-2019) on RAI 1, the most "important" channel of the Italian public RAdiotelevisione Italiana and still considered "generalist." The production of the tv serie(not coincidentally Italian-American) is a "bet" of the Lux Vide production company and Frank Spotniz (former screenwriter and creator of The X-Files and The Man in the High Castle). The idea of keeping these two producers together is not trivial: Lux Vide was created by Ettore Bernabei, a former general director of RAI (between 1961 and 1974), born in Florence and very close to the city, who founded his own production company in 1992 exploiting - also and in part - his ties as a former member of the Christian Democratic Party, with the Church. This TV series (which has created an inducement in terms of tourism, book sales - most of them non-scientific - and more) can only be read starting with two feature movies (which harken back to some nineteenth-century literary productions). In particular, one of the earliest films about the Florentine family is Lorenzaccio, a 1918 Italian silent film directed by Giuseppe De Liguoro. The film was based on Alfred de Musset's play of the same name, and the movie made in 1935, Lorenzino de' Medici, a 1935 film directed by Guido Brignone (1886-1959), was inspired by the events that really happened in Florence in the first half of the 16th century and were already described in the play but twisted the meaning of the first film. In the TV series, I Medici therefore recomposes in part the story told by Fascism (and its legamies with the "small homelands" present in pre-unitary Italy) and in part by the Republic: the Medici are the synthesis of "Tuscan-ness" (albeit fake and used to sell its brand in the world) but also of a democratic ideal (only partly verisimilitude) that has to reckon with the "lure of power" (so dear to more current TV series such as House of Cards). Also interesting is the reference to a Catholic …
subject: Articles
  topic: section
subject: Tv series
  topic: keywords
subject: Movies
  topic: keywords
subject: History of Florence
  topic: keywords
subject: Medici
  topic: keywords
creator: Sheyla Moroni
rights: Copyright (c) 2023 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 2
ending page: 2

V-Tuber Wave: Origins, Divergence, and Convergence in Contemporary Media
type: item
description: Originating in Japan, the 'V-Tuber' digital trend is rapidly gaining global attention in the entertainment sector. This budding trend has notably permeated countries such as South Korea, China, and the USA. In this analysis, we delve into the succinct history of V-Tubers in these regions, pinpointing potential paths for both content and technological progression. To offer a thorough perspective on the V-Tuber landscape in each nation, I referenced materials from 'Hololive Production' in Japan, 'ISEGYE IDOL' in South Korea, and 'Shylily' in the United States. Consequently, there are evident visual commonalities across these three entities. Yet, there are clear contrasts in areas such as artistic dimensions, character management, and predominant content styles, to name a few. These variances stem from each nation's unique technical approach, the spread of expertise, and the main tools favored by these professionals. For sustained industry growth, a structured approach and an integration with preeminent art forms are essential—akin to the trajectory observed in the film and animation sectors over the previous decade.
subject: Articles
  topic: section
subject: V-Tuber
  topic: keywords
subject: Japanese sub-culture
  topic: keywords
subject: mass-media
  topic: keywords
creator: Minseok Doo
rights: Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
date: 2024-02-20
publication date: 2024-02-20
starting page: 1
ending page: 1