Abstract Books of the Global Conference on Media, Communication, and Film
The Global Conference on Media, Communication, and Film (MCFCONF) presents carefully peer-reviewed research presented at the annual Media, Communication, and Film conference organized by Proud Pen. This collection captures original work across the field of Media, Communication, and Film, spanning theoretical frameworks to applied studies. Each volume serves as a reference for ongoing research and study in the discipline.
Screened Justice Framed by Pop Culture: An Examination of Japanese Anime Line Art and the Amplification of Justice/Injustice in Online Courts and Mock Trials
With the amendment of the Code of Civil Procedure, civil trials in Japan are set to be fully digitized by May 2026. This transition aligns Japan with pioneers like South Korea and Estonia, as well as broader global trends seen in the U.S. and Europe. While digitalization promises efficiency and accessibility, it also introduces critical visual disadvantages that require urgent attention. This study investigates how the "litigation space" is transformed when flattened into the two-dimensional interface of a screen. Specifically, I interrogate the visual regime of the online courtroom, focusing on how camera direction—angles, lighting, focus, and perspective—can inadvertently produce inequality, regardless of intent. While issues of the digital divide and on-screen micropolitics are relevant, this presentation focuses specifically on the framing of the subject. To analyze the visual structure of online trials (using cases from the U.S., South Korea, and Japan), this study adopts a novel analytical framework: the line art techniques of Japanese anime. Just as anime creators use specific techniques to construct depth and meaning within a flat plane, online courts reduce complex human interactions to 2D information. By applying the logic of anime "flattening" to the courtroom screen, I argue that the meaning attributed to this space varies significantly by generation and "screen engagement." Ultimately, this paper demonstrates how pop-culture-derived visual literacy frameworks can expose hidden biases in judicial digital transformation, questioning whether "justice" can be truly rendered when the medium itself alters the message.
Copyright (c) 2026 Abstract Books of the Global Conference on Media, Communication, and Film
Artificial Intelligence as Communicator in Children’s and YA Literature: Trust, Dialogue, and Distributed Digital Agency
This theoretical paper examines how contemporary children’s and young adult (YA) literature imagines artificial intelligence (AI) as a communicative actor - assistant, interlocutor, narrator/voice, or infrastructure - and how these representations function as cultural scripts for interaction in the digital age. Rather than treating AI primarily as a technological theme or a risk narrative, the paper focuses on communication as form: dialogue structures, turn-taking, voicing, and the multimodal design choices that render “systemness” legible (e.g., chat bubbles, logs, feeds, dossiers). Building on child–computer interaction scholarship, the framework acknowledges that AI-mediated interfaces increasingly shape children’s communicative experience and thus become narrativizable interaction norms (Bansal, 2025). It also integrates research foregrounding the ethical and affective dimensions of human–AI relations - trust, agency, intimacy, privacy, dependency, and responsibility - as central analytic variables. To operationalize these concerns across print and hybrid narrative formats, the paper proposes a replicable, step-by-step protocol: identifying AI communicative events; specifying interactional contracts; mapping ethical/affective stakes; tracking multimodal encoding; and assigning AI roles. The conceptual “results” are (1) a typology of AI communicative roles and (2) a transferable prompt set for analysing how narratives distribute agency and accountability in digitally mediated encounters. The paper concludes by outlining implications for children’s literature research and AI/media literacy, while delimiting the framework’s scope as a conceptual tool rather than a claim about reader effects.
Who Do We Trust? AI, Algorithms, and Emotions in Shaping News Credibility on Social Media
This study aims to analyze how AI-generated news summary points, algorithmic recommendations, and emotional dissemination interact to shape news credibility in the social media environment. Nowadays, social media has become the main channel for obtaining news. Its emergence has made news more rapid, and the public has also become participants in news dissemination, breaking the pattern of celebrity dominance in the traditional media era.Meanwhile, social media has also restructured the entire news ecosystem. Personalized recommendations have turned news into tailormade cognitive filters, and algorithms are eroding news objectivity in a covert way. However, most of the existing research focuses on exploring the sole factor of algorithms, and research on news credibility under the interaction of multiple influences remains limited. This study will adopt content analysis and a literature review to examine the formation of news credibility through case studies.The findings indicate that algorithmic recommendations can amplify information bias, emotional content can weaken the public’s rational trust in news, and news summaries generated by artificial intelligence are often not timely enough, which may bring the risk of false information. Therefore, this study helps clarify the public’s judgment of news information and assists social platforms in designing more transparent and trustworthy mechanisms for news distribution.
Beyond the Illusion of Hope: The Objectification of Muslim Women in Hollywood Cinema
Hollywood representations of the Muslim woman as oriental have long been gendered through Western narratives with enough orientalist discursive frames of the margins. As some new positive portrayals of her rise to the forefront, demeaning portrayals still persist in new releases. This paper examines how these recent representational shifts reflect a genuine change and/or whether they remain confined to aesthetic adjustments. Based on a gender perspective, this paper adopts a qualitative approach using visual analysis of two Hollywood films produced in different historical eras. The discussion focuses on examining both figurative and visual strategies through which Muslim women are portrayed on screen, including framing, narrative positioning, and visual tropes. The comparative analysis highlights that although cinematic styles and discourses evolve, Muslim women continue to be framed in reductive and objectifying ways that reverberate classical and Orientalist cinematic narratives. The paper challenges progressive narratives of feminist progress in Hollywood cinema and contributes to remaining debates on gender, culture, and representation within film studies.
Copyright (c) 2025 Abstract Books of the Global Conference on Media, Communication, and Film
The Augmented Journalist: Assessing AI Adoption and Institutional Readiness in the UAE Media Industry via Journalistic Insights
This study investigates the integration of Artificial Intelligence (AI) within the UAE media landscape, utilizing the Index of Media Innovation (IMI) to quantify professional and institutional maturity from the perspective of 74 senior media practitioners. The findings reveal a normalized sector score of 60/100, characterizing the industry as experiencing "Moderate Innovation". A profound structural paradox emerges while technological localization for Arabic Natural Language Processing (NLP) is rated as "Excellent" (Stage 5), institutional governance and organizational readiness remain at "Ad Hoc" or "Emerging" levels. The research identifies a critical "Verification Gap," where high individual adoption of generative tools (76.7%) for production speed contrasts with minimal institutional use of deepfake detection (12.5%) and fact-checking (28.6%) technologies. Journalists report a "Bottom-Up" adoption model, in which innovation is driven by individual "Shadow AI" use rather than top-down institutional strategy. The study concludes that moving toward an "Optimized" state requires bridging a "Digital Divide" in licensing costs for small newsrooms and resolving a 70% training disconnect through specialized certifications in prompt engineering, cybersecurity, and AI ethics.
Music in Bulgarian Children's Films in The 1970s
This material examines some of the Bulgarian children's feature films created in the 1970s. Attention is focused on music as an integral part of cinema, but especially on its character and content, created and oriented towards the children's audience. In this sense, music is present mainly through the song - the symbiosis of sound and word, carrying both the sensual charge of children's thinking and imagination, and the lesson, morality, embedded in the poetic text. The combination of emotionality, melody, simplicity of musical and verbal expression lead not only to complementing the screen images, but also to entering the depths of the diverse, perfect and unique world of children. These movies carry in their themes and imagery the moral messages of the time and society in which they were created, affirming values such as friendship, compassion, wisdom, empathy, revelation. The issues presented in the films may seem distant and alien to modern children and youth, absorbed by the dynamics, nervousness and technology of the modernity of the new 21st century. The music written by notable Bulgarian composers who worked and created at that time remains understandable, accepted and sung by generations, including the modern one. Listening to music is a factor that influences, shapes and develops musical hearing, musical taste, imagination and creativity in children. Preparing future listeners is an important and responsible task that expands knowledge in many aspects and creates habits and skills for attention, concentration, patience, and comprehensiveness.
Inside the Algorithmic Kaiwai: Negotiating Anime Subcultural Filter Bubbles
This study extends the filter bubble concept in mass media studies to the production and circulation of anime subcultures, focusing on fan identification and resistance. Drawing connections between marketing practices and personalized algorithms in the anime industry, this study examines how they jointly shape subcultural interest circles—referred to in Japanese as Kaiwai. The anime Kaiwai depicts a self-reinforcing system in which members of the Kaiwai are classified through digital tags of audience representation, embedded in character design and narrative flow to facilitate emotional projection. At the same time, engagement on social networking services further strengthens such classification. As a result, fans are redefined and preserved through their consumption and participation on anime entertainment platforms. Under this framework, Kaiwai is not merely an interest group but a subcultural ecosystem shaped by media industries, marketing segmentation, and algorithmic personalization, whether intentional or unintentional. Methodologically, this study combines platform analysis, industry reports, and case studies of representative anime to examine how Kaiwai operates. The findings reveal that anime Kaiwai is gradually solidified through platform logics; yet the high commitment threshold and narrative polysemy allow fans to reflect, debate, and resist the filter bubbles in the current global digital media environment.
Automation in Contemporary Newsrooms: AI Writing Tools, Verification Systems, and Their Influence on Editorial Decision-Making
This paper examines the role of automation technologies, specifically AI writing systems and automated verification tools, in contemporary newsroom editorial decision-making. Adopting a qualitative and exploratory research design, data were collected through semi-structured interviews with journalists and editors from both legacy and digital-native news organizations. Thematic analysis reveals that AI writing technologies are deeply embedded in everyday newsroom routines and are largely perceived as collaborative tools that enhance efficiency, support content production under time pressure, and allow journalists to focus on higher-level analytical tasks. However, the findings also highlight several professional concerns, including automation bias, the potential loss of editorial voice, deskilling, and content homogenization. The study further indicates that automated verification systems strengthen journalists’ capacity to manage misinformation at scale, particularly in fast-paced news environments, although these systems continue to require human oversight, contextual judgment, and ethical reasoning. Overall, the findings demonstrate that automation reshapes rather than replaces editorial authority, while hybrid human–algorithmic gatekeeping arrangements raise critical questions regarding accountability, transparency, and professional autonomy. This research contributes to journalism scholarship by providing qualitative insights into both the opportunities and challenges associated with the integration of automation technologies into editorial practice.
Women, WhatsApp, and Work: Digital Literacy in South-Western Nigeria’s Informal Economy
My study shows how women in South-Western Nigeria use WhatsApp to run small businesses in ways that support the United Nations’ Sustainable Development Goals on poverty reduction, gender equality, decent work, and innovation. It further shows how women display products, manage purchases, and organise deliveries through WhatsApp, forming a digital labour system shaped by their level of digital literacy, cultural expectations, and economic needs. With more than 90 million users in Nigeria (Statista, 2025), WhatsApp’s low cost, simple design, and wide availability make it especially useful for women who do not have access to formal work or more complex platforms (Donner, 2015). Although research on digital entrepreneurship often focuses on larger platforms such as Facebook and Instagram (Chatterjee & Kar, 2020), few studies examine WhatsApp as a business space, leaving gaps in understanding how digital literacy affects women’s success (Johns et al., 2023). Guided by a sociotechnical perspective (Sawyer & Tyworth, 2006), my study draws on Platform Studies (Gillespie, 2021) and Digital Literacy Theory (Reddy et al., 2023) to explain how WhatsApp’s structure and users’ skills interact. Using netnography (Kozinets, 2019) and purposive sampling (Campbell et al., 2020), observations and interviews with women in WhatsApp business groups of 100-400 participants show how their digital practices support small-scale trade and reshape everyday economic activities, thereby empowering themselves. This study contributes to current knowledge by showing how everyday digital literacy practices expand women’s economic agency within platform economies that remain underexamined in the African context.
Social media use of health in videos prior to and post Covid-19: decoding anti-vaccine communication to prevent childhood vaccine hesitancy in Spain
Vaccination is considered one of the most effective methods of disease prevention. However, parents’ vaccine hesitancy persists as a significant public health challenge. Spanish anti-vaccine videos on YouTube prior to COVID-19 have now moved onto Odysee. This study works with two 250 video samples, one from each platform. Both searches were conducted using clean browsers, without user login, and surfing as a guest, to simulate the experience of the general public. Identical keywords and collection protocols were used to minimise selection bias. Quantitative content analysis was performed, focusing on the variation in communication techniques, source credibility, video format, channel type, and persuasiveness between the two periods. Comparative statistics and thematic analysis informed the findings. We use identical search terms and a guest mode to simulate the general user experience to minimise algorithmic and selection bias. We focused on variations in communication techniques, credibility cues, video formats, channel types, and persuasive methods. Results show that, before COVID-19, anti-vaccine messages predominantly took the form of long public presentations delivered by professionals in alternative medicine and published by corporate channels. Post-pandemic content on Odysee increased in quantity, became shorter, and varied more in format (including interviews, documentaries, and video conferences) and was predominantly distributed by private individuals curating and cross-posting content. We found journalists as new presenters. Health professionals may leverage these insights to counteract parents' vaccine hesitancy in Spain and identify persuasive triggers used in online disinformation. Future communication strategies to promote childhood immunisation should consider both content and messaging techniques.
‘Men of Constant Sorrow’: Exploring the Coen Brothers’ America Through a Serious Man and O Brother, Where Art Thou?
Filmmakers Joel and Ethan Coen have established themselves as unique voices within the landscape of American cinema. Although the Coen Brothers do not often comment on their own films, choosing instead to let the work speak for itself, recurring themes in their filmography can show a pointed criticism of American culture. While their films span different genres and time periods, we can better understand the Coens' critiques of America by examining their films through the elements of plot, characters, and setting. This paper will compare the films O Brother, Where Art Thou? and A Serious Man to better explore the themes of American culture depicted in the films of the Coen Brothers, and give insight and understanding of their body of work as a whole.
#EndSARS Protest and the Contestation of Misleading Information
Disinformation is political and targets specific groups. As a result, researchers, activists, media organizations and community-based institutions have studied and employed various interventions to curb disinformation targeting marginalized groups. Some of the most effective interventions identified in the Global North and Global South include debunking, media literacy, credibility labels and accuracy prompts. This work, however, shifts attention from the often-studied production, processing, quantification, motivations and traditional debunking models, and experimental interventions of disinformation often led by external actors, to citizen-led efforts in countering disinformation targeting them, using limited resources and power at their disposal, thereby providing a critical counter-perspective to conventional disinformation studies. Drawing on the framing/counter-framing theory and the debunking intervention concept, this study analyzed 200 comments under the Nigerian army's post on X, which denied their presence at the Lekki Toll Gate shooting and labeled reports of the event as fake news, thereby undermining the movement's legitimacy. This paper employs qualitative content analysis, thematic and discourse analysis to examine protesters' self-initiated, bottom-up resistance and debunking of government-led disinformation. Findings (so far) have revealed that protesters employed mostly visual evidence, humor and satire, cultural and historical knowledge, and international solidarity to challenge the government's deliberate denial. The implication of this work is that documenting effective strategies used by protesters can advance conversation and inform researchers, social movements, and community-based organizations on disinformation interventions and programs, equipping them with tools and strategies to counter harmful and misleading narratives against marginalized communities.
Metrics of Meaning: Rethinking Audience Engagement in the Age of Algorithmic Authority
This paper investigates how algorithmic systems on platforms such as Instagram and TikTok reshape the dynamics of credibility, visibility, and meaning in digital communication. As engagement metrics: likes, shares, comments, and retention time, become central to content distribution, they no longer merely measure audience behavior but actively structure it. Drawing on theories of algorithmic mediation and audience studies, the research introduces the concept of “metrics of meaning,” a multidimensional model that integrates behavioral, cognitive, and affective indicators of engagement. Using a mixed-methods approach combining content analysis, platform observation, and interviews with journalists and content creators, the study examines how algorithmic visibility rewards emotional intensity and frequency over informational depth. Findings reveal that credibility on social media increasingly depends on affective resonance and algorithmic compliance rather than institutional legitimacy. The paper argues for a shift from quantifying audience attention to understanding its qualitative dimensions, why users engage and what meanings are produced through such interactions, highlighting implications for media literacy, digital accountability, and communication education.
Breaking Up with Idols On Social Media: Para-Loveshock Experienced by Fans in The Idol's Love Collapse Incident
In the highly emotional fan-idol relationships within East Asian idol industries, idol romantic scandals often trigger emotional imbalance and identity crises among fans. This study examines unfollowing narratives of fans on Weibo platforms using text analysis method to explore emotional expressions, coping strategies, and identity reconstruction processes during the idol's love collapse incident. Employing the para-loveshock theory framework, it reveals how fans transform personal emotions into visible, shareable public narratives through three mechanisms In the midst of an emotional collapse: legitimizing grief, self-flagellation, and moral outrage, thereby gaining emotional legitimacy and subjectivity on social media. The findings demonstrate that fans are not merely passive recipients of emotional shocks but active agents negotiating their identities within cultural contexts. Social media serves not only as an outlet for emotional release but also as a crucial space for identity negotiation through affective discourse. By revealing the social trajectories and self-reconstruction logic of emotional expression from fans' subjective perspectives in digital spaces, this research provides new insights into understanding the dynamic processes of emotional expression and identity reconstruction in East Asian fan culture.
The Characterization of Trauma Response in Tv: The Case of Harrison in The Dexter Franchise
The quality of the representation of situations such as trauma and violence in media is important due to the effects it can have on the audience. However, when done right, media has the ability to be used as a learning tool. In 2006, Showtime released the hit tv series Dexter, which eventually turned into a franchise. The series that follows a serial killer with a code that only allows him to kill murderers who have slipped through the cracks of the law, didn’t shy away from representing the consequences of traumatic events. In season 3, we are introduced to Dexter’s son, Harrison, who as a baby, witnessed the brutal murder of his mother. In subsequent installments of the Dexter franchise, New Blood (2021-2022) and Resurrection (2025-), we see the teenage version of his character dealing with the consequences of trauma, loss and abandonment, eventually learning how to break a cycle of violence. Through a qualitative interdisciplinary analysis of twenty episodes of the Dexter franchise, with a model based on trauma response theory, the theory of narrative and ideology in media, we evaluate how the representation, characterization and development of Harrison’s case can be used as a cognitive tool for teenagers and young adults to start a conversation about trauma and how to deal with it.
Moments Apart: Bridging Immersive Film and Neuroscience to Foster Compassion in Caretakers of Patients with Alzheimer’s Disease
Alzheimer’s disease presents profound challenges not only for patients but also for the family members and healthcare professionals who provide their care. Despite advances in medical research, the subjective experience of living with Alzheimer’s remains underexplored, leaving caregivers without the tools to fully grasp its cognitive and emotional impact. Moments Apart research project addresses this gap through an innovative fusion of immersive film, virtual reality (VR), and neuroscience. The stereoscopic 360° narrative places viewers in the perceptual world of an Alzheimer’s patient, gradually revealing the illness’s disorienting effects by portraying interactions with a daughter who appears simultaneously as both a child and an adult. The completed film has already been tested with caregivers, and preliminary findings indicate a significant increase in empathy, awareness, and understanding of patients’ lived realities. Mixed-methods evaluation, including pre- and post-experience surveys, physiological measures, and qualitative interviews, demonstrates that the VR experience enhances emotional engagement and equips caregivers with practical insights for improved communication and support. Beyond its immediate impact on caregiving, the project establishes a novel interdisciplinary model for integrating immersive storytelling and cognitive science in medical education. By offering a scientifically informed VR experience, Moments Apart contributes to a deeper understanding of Alzheimer’s, challenges related to stereotypes, and opens new avenues for research and training. This research project highlights the transformative potential of immersive media to advance caregiver education and foster more compassionate practices in the face of one of today’s most pressing public health challenges.
Complexities of Crisis Communication Conundrum: War of Words - South Africa Versus Rwanda
The conundrum of crisis communication during the reports about the demise of the South African National Defence Force (SANDF) soldiers at the hands of M23 rebels needs academic intervention. As such, this paper expounds on the complexities of crisis management through appropriate crisis communication among the South African and Rwandan governments. The key principle of crisis communication is to provide accurate information to restore calm among the constituencies. Also, this phenomenon needs credible sources to play a cardinal role in briefing all stakeholders about the developments of the crisis without contradictions. In the South Africa-Rwanda case, the government officials failed to restore calm by spreading contradictory messages. These contradictory messages left most people confused. Amid this crisis communication conundrum, the SANDF had already lost 14 soldiers. This study is undertaken through a critical analysis of the messages between South African and Rwandan governments. The exploratory research design is aptly rooted in dissecting the phenomenon. Theoretically, the study is based on the cannons of Situational Crisis Communication Theory (SCCT). Further, the qualitative data were in the form of speeches, tweets, news reports, and press conferences during the exchanges between the two African nations. Reflexive thematic analysis was used to deconstruct the secondary data. The poor management of the crisis was the direct result of improper crisis management. Both Rwandan and South African governments were culpable in the poor management of the crisis. Accordingly, this study recommends that governments should apply the basics of crisis communication to avoid exacerbating the problem.
Copyright (c) 2025 Proceeding of the Global Conference on Media, Communication, and Film
Impact Of Netflix Content on Perception of Nigerian Culture Among University of Ilorin Undergraduates
This study investigated the impact of Netflix content on the perception of Nigerian culture among University of Ilorin undergraduates. Drawing on existing research exploring Netflix's influence on television, racism, media imperialism, and the culture industry, this study addressed a gap in the literature by examining the specific effects of Netflix content on Nigerian cultural perceptions. The study, conducted through an online questionnaire with 381 University of Ilorin students, employed descriptive and inferential statistics to analyze the data. Results revealed a significant correlation between exposure to Netflix content and a less favorable view of Nigerian culture. This finding suggests that Netflix may not accurately represent the nuances of local cultures. To mitigate the potential negative effects of Netflix on Nigerian cultural perceptions, the study proposes the implementation of media literacy initiatives in educational institutions. These programs aim to equip individuals with the critical skills necessary to assess and understand cultural representations in global media platforms, ultimately fostering a more nuanced and authentic understanding of local cultures.
From Observation to Impact: Tracing the Evolution and Influence of Documentary Filmmaking
Documentary filmmaking is widely regarded as the earliest form of cinematic storytelling—born from a desire to document reality. Over the decades, it has transformed from simple factual recordings to powerful instruments of social change and cultural introspection. This paper traces the evolution of documentary forms—expository, observational, participatory, performative, and poetic—and analyzes how each mode reflects shifts in narrative purpose, audience engagement, and ethical stance. Using a quantitative research approach, this study maps the historical development of documentary filmmaking alongside landmark works that significantly influenced public discourse. Central to this investigation is a focused case study of An Inconvenient Truth—a documentary that reshaped global conversations on climate change. The research evaluates its factual rigor, narrative structure, visual strategies, and its broader socio-political, ecological, and behavioral impacts. The paper also offers brief reflections on the future trajectory of documentary media, especially in an era defined by digital saturation and misinformation. This study aims to provoke discussion on how documentary film can continue to serve as both a mirror and a catalyst in shaping public consciousness.
Disrupting Gender Stereotypes in Advertising: A Cross-Media Analysis of Progressive Gender Role Portrayals and Their Impact on Consumer Perception
This study investigates the evolving portrayal of gender roles in advertising across digital and traditional media in Mumbai, India, focusing on how progressive representations disrupt entrenched gender stereotypes. Despite growing calls for gender inclusivity, stereotypical depictions persist in Indian advertising, influencing consumer attitudes and behaviours. Employing a quantitative content analysis of 300 advertisements from diverse media platforms combined with a survey of 500 consumers in Mumbai, this research empirically examines the relationship between gender role portrayals and consumer perception, including brand attitude and purchase intention. Results reveal that advertisements featuring non-traditional, progressive gender roles significantly enhance positive consumer attitudes and increase purchase intentions compared to stereotypical portrayals. These findings underscore the commercial and social value of gender-inclusive advertising strategies in the Indian context. The study contributes to advertising and gender studies literature by providing robust empirical evidence on the impact of media portrayals on consumer behaviour, emphasising the need for marketers to adopt more equitable gender representations. Implications for advertising practice and future research directions on cross-cultural variations in gender role perception are discussed.
From Cultural Translation to Digital Bricolage: ASeven-Language Study of Global Reinterpretationsof Chinese Music on YouTube
This study investigates how global audiences reinterpret Chinese music through cultural translation and creative adaptation in digital spaces. Using a text analysis by Python and KH Coder, it analyzes multilingual YouTube comments on 23 popular Chinese music videos,covering traditional, opera, and patriotic genres. Findings reveal that audiences rely on nonlinguistic elements —melody, instruments, and visual symbolism—to bridge cultural gaps,with emotional resonance and hybrid compositions facilitating interpretation, while linguisticbarriers spur creative misreadings.The study proposes a model of cultural bricolage with three key forms. First, interpretive bricolage involves reimagining traditional symbols in modern digital contexts, such as memes or gaming culture. Second, narrative bricolage repurposes patriotic songs to express political dissent, reflecting tensions between global platforms and national narratives. Third, political bricolage blends local meanings with global themes, framing music through universal or historical perspectives.Three contextual factors shape these practices. Cultural capital, such as prior exposure to Chinese media, influences interpretation. Algorithmic recommendations amplify certain musical features, steering trends. Meanwhile, influencers play a key role in legitimizing specific interpretations. The study highlights how digital spaces enable audiences to creatively reshape cultural meanings beyond their original context.
Audience Reception Towards Cultural Dimensions in Music Festival Websites in Asia
The purpose of this study is to determine audience reception based on their reception of cultural dimensions that appear in messages on the websites of Fuji Rock Festival (FRF, Japan), Sunburn Festival (SBF, India), Beijing Music Festival (BMF, China), and We The Fest (WTF, Indonesia). The cultural dimensions used are Individualism (IN)/Collectivism (COL), Masculinity (MAS)/Femininity (FEM), High/Low Power Distance (HPD/LPD), High/Low Uncertainty Avoidance (HUA/LUA) Indulgence (IND/Restraint (RES), High/Low Context (HCX/LCX), High/Low Contact (HCT/LCT), and Long/Short Time Orientation (LTO/STO). This study used a pre-experimental design. The experimental group consisted of foreign and native Indonesian students studying at the University of Atma Jaya Yogyakarta, Indonesia, from 11 countries. The tests used were the Friedman Test, the Kruskal-Wallis Test, and the Pearson Correlation Test. There was a difference in audience reception on the BMF website on the HPD and STO dimensions, while on the WRF website, it was only different on the HCT dimension. On the FRF website, there was no difference in audience reception on the LCT, STO, and RES dimensions, while on the SBF website, there was no difference for IND, MAS, HPD, LCX, LCT, and RES. Audience reception is not correlated with the audience’s country of origin; it only occurs on the SBF website. However, the FRF website is still influenced by the country of origin of the audience in the FEM dimension and the WTF website in the HCT dimension. Specifically, the BMF website correlates with the audience’s country of origin in the LUA, LCX, and RES dimensions.
Transformation in Film Adaptations:From Text to Visual and Auditory Experience
This paper explores the transformation of textual narratives into sensory experiences in film adaptations, focusing on the interplay between visual and auditory elements. Cinema, as a multi-sensory medium, goes beyond translating literary texts into visual form by reshaping the emotional and sensory impact of the narrative through sound and imagery. The process of adaptation becomes not just a translation, but a sensory reimagining that engages audiences both intellectually and viscerally. Films like Birdman (2014), Cloud Atlas (2012), and Wuthering Heights (2011) demonstrate how sound design and visual aesthetics combine to deepen emotional resonance and enhance the narrative experience. Theoretical frameworks of sensory aesthetics and media remediation support this analysis. Laura Marks (2000) suggests that cinema engages viewers on an embodied level, with films "touching" the audience through sensory experiences beyond sight. Additionally, Bolter and Grusin’s theory of remediation (1999) highlights how new media, like film, reshape older texts, enhancing their emotional and sensory impact. In these adaptations, visual and auditory elements are not simply representations of the original text, but active agents in transforming the narrative into a more immersive, sensory experience. This paper argues that the adaptation from text to film is a process of reimagining, where sensory elements work together to engage audiences in a deeper, more embodied way. By analyzing film and the novel, demonstrates how film adaptations recontextualize literary works, offering richer sensory experiences that extend beyond the intellectual engagement of the original text.
Copyright (c) 2024 Proceeding of the Global Conference on Media, Communication, and Film
The Global Influence of Hong Kong Cinema as a Tool for Promoting Media Literacy
This presentation examines the contribution of Hong Kong cinema to the development of critical media literacy, leveraging its role as a cultural phenomenon that bridges local and global elements. The cinematic landscape of Hong Kong, with iconic films and directors such as Bruce Lee, Jackie Chan, and Wong Kar Wai, provides a unique opportunity to foster media literacy by exploring its global influence and cultural identity. 1. Purpose of the Presentation: This presentation aims to highlight how the Hong Kong film industry shapes public perceptions of identity, cultural heritage, and intercultural communication. Furthermore, it explores how this case study can be used to enhance critical thinking and media literacy in young people, particularly regarding issues of gender, race, and migration. 2. Objectives: • Analyze the interplay of local and global influences in Hong Kong cinema and how it promotes critical media literacy. • Present teaching methodologies that use the study of cinema to promote media literacy. • Provide examples of films and artistic techniques that address identity, gender, and racial dynamics, fostering students’ understanding of cultural interactions. 3. Topics Covered: • Global Influence of Hong Kong Cinema: The role of iconic figures like Bruce Lee and their films in shaping cultural perceptions. • Storytelling Techniques and Representations: Analysis of Wong Kar Wai’s films, which integrate issues of identity and cultural diversity, enhancing viewers' critical awareness. • Workshop Application: A case study where students analyze film excerpts to understand the dynamics of advertising and globalization in the film industry. 4. Presentation Method: • Interactive presentation with film clip analysis. • Small group discussions where participants are encouraged to apply critical thinking and share observations. • Q&A session for the exchange of ideas and experiences among participants. 5. Conclusion: The presentation concludes that analyzing Hong Kong cinema is an effective tool for cultivating critical media literacy, encouraging a deeper understanding of how cultural flows shape identities and social perceptions on a global level. 6. Target Audience: Educators, media experts, students, and anyone interested in the intersection of culture and media.
The Impact of Instagram on the Consumption Behavior of Female Students at Sultan Qaboos University
With the advent of Internet, and it atracts of global scene. Social networks such as Facebook, Twitter, Instagram and Linkedin appeared and it made a quantum leap in the field of communication. Instagram is one of the interactive networks that includes a large number of users from all over the world, and due to the services provided by instegram, it opened the horizons for merchants by presenting and marketing their goods through the network, and they use various persuasive methods to urge target individuals to buy goods and services, which change the consumer behavior of society as a whole. This study aimed to identify the impact of social network (Instagram) in influencing consumer behavior among female students in Sultan Qaboos University . Also , it aimed to identify their attitudes towards advertisements on Instagram, and to know the reasons for preferring electronic shopping through the platform instead of traditional shopping, as well as identifying the significance of the differences in the role of Instagram in influencing the consumer behavior of female students due to the variables of age, academic specialization, family income, number of its members, social status and type of housing. The research was based on the media survey method, and the research community consisted of female students from Sultan Qaboos University (College of Economics - College of Science) with a number of 2741 students. The research was applied to a random sample of university students ranging in age from 19-24 years. The questionnaire was used as a tool to collect the information.
Social Media Platform – Lecturers' Personal and Impersonal Facebook Account Access on Students' Perceived Lecturers Self-Disclosure and Student-Lecturer Participation And Communication Satisfaction
Facebook, a renowned social media platform, is an appropriate medium for establishing connections between students and lecturers. It is reasonable to anticipate that academics will increase their utilisation of Facebook due to its advantageous attributes. Past research indicated that the use of Facebook in instruction was beneficial. The role of lecturers' self-disclosure in student participation and learning is significant in Facebook use in instruction. The lecturers can disclose their personal or impersonal information on their Facebook accounts. The impact of lecturers' personal and impersonal Facebook account access on student-lecturer participation and communication satisfaction needs thorough examination, although substantial studies have examined how lecturers use Facebook in instruction. The objectives of this study are to examine the level of student-lecturer participation and communication satisfaction in personal and impersonal lecturers' Facebook accounts, as well as the level of students' perceived intensity of lecturers' self-disclosure. In addition, this investigation establishes the distinction between the pre-test and post-test of Students' Perceived Intensity of Lecturers' Self-Disclosure (SPLSD) and the pre-test and post-test of Student-lecturer Participation and Communication Satisfaction (SPCS) in personal and impersonal lecturers' Facebook accounts. In addition, this investigation investigated the hypotheses regarding variations in the perceived intensity of self-disclosure among students and student-lecturer participation and communication satisfaction, as assessed by feedback from lecturers' personal and impersonal Facebook accounts. This study employed a quasi-experimental research design and involved one hundred twenty students. There were two groups to which the participants were assigned. Using the personal Facebook accounts of their lecturers, a group of 60 students developed a connection with their lecturers, and the remaining 60 students used their lecturers' impersonal Facebook account access to communicate. Participants must complete the self-administered questionnaire on the first week of the semester (pre-test) and the fourteenth week of the said semester (post-test). The questionnaire included inquiries regarding the perceived extent of lecturers' self-disclosure, student-lecturer Facebook participation and communication satisfaction with their lecturer regarding feedback and casual conversation. The results indicated that students' perception of the level of self-disclosure of their lecturers is more significant in the personal Facebook account of the lecturer than in the impersonal Facebook account. The analysis of the personal Facebook accounts of lecturers within the same group revealed a substantial disparity in the perceived intensity of self-disclosure, student-lecturer participation and communication satisfaction among students. Nevertheless, a positive effect is observed in the impersonal Facebook accounts of lecturers, and students perceive the intensity of lecturers' self-disclosure, student-lecturer participation and communication satisfaction. The analysis did not indicate differences in the perceived intensity of lecturers' self-disclosure between the groups. Student-lecturer participation and communication satisfaction are the areas where positive impact or changes are observed. This study contributes to the expanding body of knowledge on using Facebook in instruction by elucidating the correlation between the self-disclosure of lecturers on Facebook and the satisfaction of students and lecturers in participation and communication.
An Examination of the Impact of Information Utility on PSA Social Media Message Perception
Social media messaging is rife with credibility concerns, misinformation, and a crowded online space. How can communicators effectively create messages for public good to lead to behavior changes within the groups using such platforms for news and information? Studies have examined successful campaigns to see which message characteristics make for effective public service announcements (PSA) (e.g. Noar, Palmgreen, Zimmerman, Lustria, & Lu, 2010). Within these, a variety of characteristics have been found to affect the processing of PSAs (e.g. sensation value, individual differences, base-rates vs. exemplars, utility, etc.). This study examines the extent to which information utility can influence perceptions and behavior intentions via social media. Information utility will also be examined as a possible moderator in the relationships between the requested behavior change and the participants intention to change their behavior. This is done by looking at anxiety/stress amongst young adult populations in two countries (the United States and Dubai, UAE). Young adults in both countries are using social media between 2-3 hours per day on average. These populations also report significant amounts of anxiety and stress in their daily lives. One little known side effect of stress is hair loss. This study creates messages high and low on information utility within PSAs to determine whether a novel side effect presented on social media will lead to behavior intentions to engage in activities to reduce stress.
Segmenting Social Media Audiences of Radio Stations: Identification, Mood, and Self-Regulation
In contemporary research, there are studies that investigate the social media presence of radio stations; however, to the best of our knowledge no study has examined the homogeneity of their audiences. The purpose of the present study was to examine the profile of individuals who follow radio stations on social media. A questionnaire assessing key concepts related to social media usage, including mood, self-regulation, and identification with the preferred social media of radio station was developed along with several demographic characteristics. In the study participated 494 individuals who follow radio stations on social media. Latent Profile Analysis identified three distinct user profiles: (1) "Dedicated Fans" (11,2%), characterized by strong emotional and cognitive identification with the radio stations’ social media, high levels of negative mood during browsing, and low self-regulation; (2) "Occasional Engagers" (27,2%), who exhibited these traits to a moderate extent; and (3) "Distant Observers" (61,6%), who showed minimal connection with social media and demonstrated high levels of self-regulation. Further analysis revealed that "Dedicated Fans", compared to the other two groups, had the lowest levels of educational attainment, predominantly followed sports radio stations, and engaged most frequently with their preferred radio stations' social media. These findings contribute significantly to the existing literature. Future research could benefit from conducting similar analyses on the social media platforms of companies promoting products, thereby facilitating a comparative exploration of the concepts of identification, mood, and self-regulation.
Framing the Other: Stereotypes of Arabs and Muslims in Hollywood Cinema
Cinema has historically functioned as a powerful medium of communication and artistic expression, significantly influencing societal perceptions and interactions. Despite its potential for fostering understanding, Arab and Muslim communities have frequently been subject to negative stereotyping within this medium. This study examines the origins of these stereotypes in Hollywood, which are often rooted in a complex interplay of historical narratives, including the conflict between Islam and Christianity, medieval propaganda during the Crusades, literary works such as "One Thousand and One Nights," and the broader framework of Orientalism. These influences have culminated in a dichotomous representation of Arabs, characterized by themes of romance, violence, and treachery, among others. This research also explores how such portrayals have perpetuated myths about Islam, often depicting it as a vengeful force against Christianity and reducing figures like Muhammad to simplistic and derogatory representations. Drawing on Edward Said's critique of Orientalism, this study aims to delineate the specific characteristics of stereotypical Arab representations in Hollywood films and to assess their implications for public perception in the United States and beyond.
The Role of Social Media in Enhancing Relationship between Public Relations Practitioners and Media
The role of social media as a communication method between public relations (PR) practitioners and media representatives in the Klang Valley has become increasingly significant in recent years. This study examines how Computer-Mediated Communication (CMC) and social media have not just influenced, but transformed the interaction between these two professions. Through social media platforms, PR practitioners now have instant, real-time access to media personnel, making disseminating information faster and more efficient. This shift from traditional communication channels to digital platforms has facilitated the rapid sharing of press releases, event invitations, and news updates and created opportunities for more informal interactions. Qualitative in-depth interviews were conducted with six respondents from the Klang Valley, focusing on the impact of social media on the relationship between PR practitioners and media representatives. Two key questions guided these interviews, helping to uncover the depth of change brought about by social media in their professional interactions. The findings revealed that social media has streamlined communication processes, allowing PR practitioners to build and maintain relationships with media personnel more effectively. Moreover, it has provided both parties a platform for more consistent engagement, enabling quicker responses to media inquiries and facilitating collaboration on stories and campaigns. The study further emphasizes the potential of social media to enhance the synergy between PR and media, fostering mutual benefits. It enables media representatives to stay updated on news and trends while allowing PR professionals to gain valuable feedback from journalists. Ultimately, the study highlights how social media is not just a tool for information dissemination but also a powerful instrument for relationship building and professional networking in the digital age.